What makes us, us?

OUR PHILOSOPHY

THE SEED

“The studio is founded on a belief that nature has a lot to teach us. When we slow down and really listen, we can unlock new ways of thinking, creating, and being."

GEORGE, STUDIO FOUNDER

OUR WHY

Studio photography for Loch Venachar Cabins, Scotland.

We’re here because we believe the best future is one built with nature in mind.

We’re here because we believe the best future is one built with nature in mind, a future we actually want to live in. We feel that so many of today’s challenges come from losing that connection. If we can help restore some balance, then real progress becomes possible. It’s not that we don’t value the amazing parts of modern life. We do. But somewhere along the way, too much got left behind.

“Why wouldn’t we want to copy and take inspiration from those logics that operate in natural ecosystems?”

FRED PRICE,

CONVERSATIONS ON THE LOST CONNECTION WITH NATURE

OUR WHAT

Studio Tangerine projects.

A movement coach, regenerative farmer & ecological medicine practitioner walk into a spa… What do they talk about in the sauna?

That’s the conversation we want to be immersed in! We take great inspiration from permaculture’s ‘edge principle’, which suggests that the highest biodiversity and resilience is found at the intersection of different ecosystems, say the outskirts of a pond where water and land (and the corresponding species) intermingle.

Applied in a business context, we find that by working with nutritionists, coaches, educators & entrepreneurs, we can help encourage more holistic thinking and broader regeneration. The sky’s the limit!

OUR VALUES

OUR INTERNAL COMPASS

Identifying and distilling our core values has provided the foundation for everything we do; you can see them down below. Our values guide how we choose who we work with and how we work, both with our internal teams and our clients. If you’d like help with your own values, we can help with that, too!

Nature

A central pillar, nature is the origin and destination of our work, shaping every project and relationship. We come from nature and we are inseparable from it; our design work reflects that harmony.
Health

Health is both our mission and our method. We work with businesses that put wellbeing first, and we hold ourselves to the same standard. It’s at the heart of everything we do.
Community

Collaboration, Fairness, Openness, Respect. A collective direction, embodied by a group of people coming together and bringing the best versions of themselves; it’s a pot luck of people’s gifts.
Creativity

Creativity is our strength and vocation. We make work that goes beyond aesthetics; it reflects simplicity, harmony, and the natural order, celebrating beauty as it exists in nature, not as a commercial ideal.
Adventure

A metaphor for what every project should be. Set off, find direction, discover new and exciting things along the way with the requisite elements of beauty, risk and reward!
Independence

We trust in our community, have faith in independent thought, and encourage ourselves and our clients to unplug from and challenge dominant narratives.
Simplicity

Another core operating principle. We work with clear processes, minimal complexity and efficient systems that ensure smooth collaboration and transparency.
Wisdom

Learning from the traditions and insights of the past, from anyone who has come before us. We honour and amplify the unique wisdom of our clients.
Freedom

The freedom to choose our path, create freely, follow our intuition, pick projects that are right for us and make financial decisions that align with our values.
Impact

We have faith in the meaning of our work and its potential to create real healing for people. We believe pessimism is for lightweights.

OUR TEAM

Long before the studio existed as it does now, our founder, George, was thinking about how to build positive momentum through design.

George’s early years were fueled by obsessions such as wolves, Ray Mears’ bushcraft, & Popeye’s spinach-fueled transformation. Later on, interests in biological anthropology, nutrition, movement training, biophilic design, & permaculture laid the groundwork for the studio’s operating philosophy & services we offer now.

The studio today is fueled by a talented team of remote-freelance designers, photographers, videographers, social media managers & marketing strategists. It’s a diverse bunch that reflects the biodiversity of a flourishing ecosystem (yep, that’s us!).