Ascalon’s logo identity.
Ascalon
BRAND DESIGN | ASSET DESIGN | CONCEPT DEV.
Ascalon is a lifestyle-driven D2C brand that looks to challenge a variety of modern problems, such as light pollution & the widespread use of synthetic materials.
Ascalon takes its name from the lance that Saint George used to slay the mythical dragon. The name carries through into the philosophy that underpins the business, making tools that can help improve the health of the world.
Browser website exploration.
Lifestyle photography reinforcing circadian health.
Phone UI exploration.
Ascalon’s A, inspired by a dragon’s tail.
“We believe in crafting design-led tools that enrich your life through purposeful design and a spirit of adventure. Our products are built for a lifetime and thoughtfully created to help you live both in harmony with nature and your inner explorer.”
BRAND PURPOSE STATEMENT
Ascalon asset design.